I watched Twista and Common stage second acts that brought them long overdue mainstream acclaim. I’d witnessed the ascent of Kanye West and Lupe Fiasco in real time. In 2012, I was five years into running my blog, Fake Shore Drive, hyper-focused on highlighting the Chicago hip-hop scene - and later the entire Midwest - which I felt was underserved in the greater hip-hop convos happening online. Operating a Chicago rap blog, I was first on the scene to give a rundown of Keef to readers locally and outside the city, but what I didn’t know was that this video would kick off what I call the Great Chicago Gold Rush of 2012. I’d heard his name around town, but he was still underground and unknown to the larger Chicago music community. Those are paltry numbers in today’s climate, but in 2012, it was enough to briefly shake up the internet. On January 2, 2012, a video appeared on WorldStarHipHop titled “Lil Boy Freaks Out After Learning His Favorite Rapper Chief Keef Gets Out Of Jail.” The video no longer loads on the site, but the stats indicate it was viewed over 400,000 times.
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